Launched in 2013 with the ambition of inventing a new economic model, RAISE is based on a financing mechanism combining profitability and generosity. This pioneering model in France creates a virtuous ecosystem, by mixing the big shareholders groups, and the SMEs accompanied by the RAISESHERPAS Endowment Fund.
Based on its founders' values of boldness and generosity, RAISE continues to grow and offers innovative approaches to its business. To better define its positioning and adjust its identity, RAISE turned to CBA.
CBA first formalized the DNA of the brand and then embodied it, considering its various audiences. Duality is at the heart of the creative concept. Mixing classicism with modernity and innovation, rational with emotional, performance with benevolence: the duality of the worlds of finance and philanthropy is the essence of the RAISE brand. It is this duality that CBA showcases in the new logo by representing an R to read in both ways as well as the symbol of percentage, illustrating the 50% donated to the endowment fund.
CBA also helped RAISE organize its brand architecture by defining the brand identity in four logotypes: RAISE Investissement, RAISE Immobilier, RAISESHERPAS (Endowment Fund) and RAISE Ventures.
CBA continues to work with RAISE on the deployment of its brand and its tools.
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