Founded on a love of real fruit, Sundia was created to deliver consumers with the daily recommended servings of fruit, easily and affordably.
After years as the #2 brand in the market, the fruit category evolved and Sundia needed a refresh in order to stay on top. CBA embraced the brand’s core - real fruit, deliciously easy - and redefined its hierarchy and messaging strategy, elevating the Truefruit product name. Bold, breakthrough design captured the delightful personality and passion of the brand, while proudly differentiating Sundia on the shelf and across brand communications.
Awards: American Graphic Design Award, 2013
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