All Posts, News, Awards, Press, Insight

Insight
Feb 06, 2017
Insights from the Winter Fancy Food Show 2017

What's happening in the world of food?

Last week was the Winter Fancy Food Show put on by the Specialty Food Association. For us here at CBA it’s a wonderful time to see what is happening in the world of food and beverage, as well as what new product trends we should keep our eyes on. It’s one thing to check out new designs online and quite another to see hundreds of samples in the crowded Moscone Center. From the thousands of vendors and brands present, we've identified 3 most notable trends that are soon to be dominating the world of food and beverage.

More...


Insight
Feb 02, 2017
The new limits of brand experience

Brand Boundaries

Creating brand experiences has become the mantra of marketers. Everybody wants to deliver experiences to stay relevant and build strong relationships with customers. Technology has provided us with incredible tools to communicate, measure engagement and create seamless transitions between the online and the offline worlds. It has also created more complex dynamics and made it more difficult for brands to grab the customer’s attention and to conquer their hearts. But as we aim to create strong brand experiences to find growth, we should look not at the tools but at opportunities in new risky territories. This is why knowing where the limits of your brand are is key to stretch the brand and go beyond.

Let me explain.

More...


Insight
Jan 05, 2017
How brands can modernize to maximize e-commerce

Designing across channels

The internet, while ubiquitous in our everyday lives, is still fairly new. Many remember the days preceding its arrival, and well. The systems and rituals that went along with finding things,researching things, buying things the old fashioned way are now both shockingly archaic and comfortingly nostalgic.

More...


Insight
Jan 04, 2017
Learnings from Fast Company's Innovation Festival (4/4)

Disruption

This is the last in our series of learnings from Fast Company’s Innovation Festival. Our three principles thus far, internal valorization, diversity, and cross-industry collaboration, have given us an astute understanding of the makeup of a powerful brand. Our last take away, disruption, helps seal the deal.

More...


Insight
Jan 02, 2017
Learnings from Fast Company's Innovation Festival (3/4)

Cross-Industry Collaboration

This is the third entry in a series of learnings from Fast Company’s Innovation Festival. The first two principles, internal valorization and diversity, lay the foundation for brands that can appeal genuinely to a consumer. This week we continue to flesh out another primary theme from the conference that can help brands further cement lasting engagement from their consumers.

More...


Insight
Jan 01, 2017
Learnings from Fast Company's Innovation Festival (2/4)

Diversity

After a relaxing holiday break, we’re back to continue our series on our learnings from Fast Company’s Innovation Festival. As a quick reminder, there were four major takeaways we found from the festival. The first principle examined was internal valorization, where businesses prioritized their own teams. As we saw, this created a strong foundation that resonated out to all aspects of a brand.

More...


CBA North America

San Francisco
360 Pine Street, 3rd Floor
San Francisco, CA 94104

Chicago
220 North Green Street
Chicago IL 60607


© 2015 All Rights Reserved

Contact

+1 (415) 339 4220

New Business Inquiries

getintouch@cba-design.us

Follow us on

CBA is part of a global network with offices in San Francisco, Chicago, New York and around the world.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA North America EN
CBA Latin America EN

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Email address

You will need to confirm your address to activate your subscription
By clicking “Subscribe Now” you are agreeing to our Privacy Policy.

Terms and conditions

This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€
RCS Paris Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France Tél : 01 40 54 09 00

Director of Publication: Louis Collinet

This website was developed by:
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concerns all CBA Paris entities. These companies are referred to hereafter by the name « CBA Group ».

Property rights

Copyrights
All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright. Any reproduction, representation, use or adaptation, whatever the form, of all or any element of this site without the written consent of CBA Group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brand copyright
All named and logotyped brands, and other distinctive signs, which appear on this website are CBA Group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs is prohibited, except with the written consent of their owners.

Link generation to www.cba-design.com
The website allows the set up of a hypertext link pointing towards its content, except using the technique of « deep linking », i.e the pages of www.cba-design.com should not be integrated within another website’s pages, but should be accessible through the opening of a new window.
This authorization does not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could harm sensibility or cause public disorder.

Website editor’s responsibility


Website content:

CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Group reserves the right to amend, at any time and without notice, the content. However, CBA Group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access:
CBA Group companies cannot be held liable for any incovenience or damages related to the general use of the Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links to other sites:
The site might include links to other Internet websites. Given that CBA Group can’t control these sites, CBA Group cannot bear responsibility for their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA Group cannot be held responsible for any damages or loss related to a trust relationship relating to the content, goods or services available on these sites. Privacy policy Visitors are made aware that all personal date collected on this website are automatically processed. Data collected are kept confidential and are for the exclusive use of members and services of CBA Group.
These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978. It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a letter to :
CBA Fabien Godimus
96 rue Edouard Vaillant
92300 Levallois-Perret
or by sending an email to fabien.godimus@cba-design.com