While brands used to be defined by a simple mark, a specific product, or an engaging advertising campaign, the proliferation of digital technology has enabled consumers all over the world to connect with their favorite brands in real-time, across multiple platforms, in new and ever-evolving ways.
For our clients, understanding how these consumer-brand connections may affect their future is what keeps them up at night, and it’s our job to help. Here are just some of the ways that brands are shifting the landscape of consumer experiences, as well as some opportunity areas for brands that are still looking to grow their experiential muscle.
Half a block away from our office in NY a new millennial mecca has opened. The place feels, tastes and visually screams millennial. It calls out to the hipster pilgrims and eternal youth seekers all across New York. The café opened this past June and the crowds started queueing almost instantly. The line hasn’t got any shorter since.
Why building a brand - instead of buying a logo - may be your key to success.
In a city filled to the brim with entrepreneurs, San Francisco is not always the easiest city for new businesses to stand out. Thousands of brands-to-be wilt on the vine every year, lacking in funding, grit, product-fit, VC connections, talent, you name it. But we’ve also noticed an emerging trend in the world of start-ups: the “so close but no cigar” scenarios. These teams have brilliant products and talent and network connections to lean on, but they fall just short of success. They are lacking in a certain magnetism and desire that helps them cross the finish line. And after working with hundreds of investors, VC’s and brands, more often than not, that missing piece of the puzzle is brand.
CBA North America
360 Pine Street, 3rd Floor
San Francisco, CA 94104
220 North Green Street
Chicago, IL 60607
28 West 27th Street, 2nd Floor
New York, NY 10001
© 2015 All Rights Reserved
+1 (415) 339 4220
New Business Inquiries