The jury of the 28th edition of the Grand Prix Stratégies du Design 2014 gave CBA Paris on September 30th 5 awards, of which the Grand Prix for NUMA.
Within 28 years of existence, the Grand Prix Stratégies du Design prize list counts only creative work that are still today high-standards for the design world, and which have contributed to promote it far beyond its borders. This year, the jury unanimously decided to award an highly creative and in the air project with great potential: NUMA. The tight collaboration between CBA, Ogilvy Red and NUMA, the new face and place of digital innovation and entrepreneurship in Paris got the highest recognition, with the Grand Prix and two other awards : one for its name creation, associating Numérique (digital in French) and Human, and one for its visual identity, which stands as an impactful brand and an open window onto the world and opportunities.
Two other works of CBA were rewarded: K by Kronenbourg and its pop and fun graphic style received the 1st Prize in the
Branding & Packaging – Consumer Branding category, whereas la Maison Maille was praised for its refinement and the consistency of its global brand experience, wining the 1st Prize in the Global Design category.
This overall success illustrate the new spirit and reality of CBA, which led to our repositioning last year : a better cross-over of our design expertise, a strategic upstream involvement with visionary clients-partners who are game-changers in their fields, and a bold creativity which reveals the inner personality of powerful brands.
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