Oct 05, 2011

Three Pentawards and one nomination for the Network


CB’a announces the win of three Pentawards for the 5th edition of this international competition exclusively devoted to packaging design. The three prize-winning projects were developed by three different CB’a offices.

Three Bronze awards have been attributed to CB’a’s creative works in three categories, amongst nearly 1000 entries:

  • Bru glass bottles (CB'a Belgium)
  • Nestlé Damak chocolate box (CB'a Turkey)
  • DualSaw electric saws (CB'a Brand Engine, USA)

In addition to these awards, the premium water Numen (CB'a Graell, Spain) got a nomination. The prizes were handed over in person to three CB’a representatives during the Pentawards ceremony held in New York on September 29th. This success follows the good results of the previous edition, for which Arrigoni Valtaleggio (CB’a Italy) and London n°1 (CB’a Graell, Spain) already received one Bronze Pentaward each. The winning design projects for 2010 and 2011 will be shown in a special edition book published by Taschen, to be released in October 2012. In addition, the designs awarded of the 2011 edition will be exhibited at the Design Pack Gallery in Paris, from January 2012. For more information, visit the Pentawards' Website here.

Bru, a Belgian iconic mineral water brand, reaffirms its personality with a new slimmer and sleeker design. Elegance, practicality and sustainability influenced the structural redesign and the renewed brand identity, to give birth to a pure result. CB’a Belgium partnered with CB’a Paris on this creation.

CB’a Turkey worked on the creation of a gift box for Damak. The design enhances the ingredients of the brand’s legendary recipe and invites consumers to share the product, calling on the chocolate’s sensuality and the pistacchio’s purity in a powerful association. This project was done in partnership with CB'a Paris.

To effectively launch DualSaw at retail, CB’a Brand Engine created a design which leapfrogs the competition. A bold tone of voice, vivid colors on a black background, beauty shots of the blades and an uncluttered information system convey the innovative edge of the brand in a direct manner. The agency also worked on structural enhancements and POS development.


Related projects
Sharpening the DualSaw brand
Sharpening the DualSaw brand


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