To the experts, Universal Audio has been synonymous with innovative recording sound since the 1950’s. But when the brand decided to extend their offering to the mass market, they needed an expression that could voice the products’ superior capabilities...without being too noisy.
With a legacy of innovation, superior quality, and technical passion, Universal Audio has always been a natural leader in the category of professional recording equipment. But as the digitization of music proliferated, Universal Audio wanted to create a range of products that could offer that iconic sound to a larger audience. The new range of equipment and tools was created for music aficionados, giving them access to the equipment and sounds used by every major music legend, past and present. For the first time, the brand would sit in big box stores, up against less premium products and facing consumers with little to no understanding of the brand’s legacy.
To help them tackle this challenge, CBA set out to create a design language that could pay homage to the history of the brand and showcase the full range of the equipment’s capabilities. By focusing on the products themselves, CBA created an authentic expression for the brand that represented its superior technical capabilities in a high fidelity way. The result is a clear and understated design system that packs a punch, using photography to express what words cannot: the potential to create truly epic sound.
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