CBA is very excited to announce that it has appointed Rutger Thiellier as New York Creative Director.
Over the past few years, the ice cream market has changed considerably. Whereas Häagen-Dazs was once the most premium and indulgent brand on the shelves, it was becoming harder to distinguish the brand’s offering from the competition. With this challenge, Häagen-Dazs saw an opportunity to revitalize its iconic brand for the U.S. market, leveraging their incredible history and championing their unparalleled ingredients along the way.
Globally renowned for transforming the finest ingredients into extraordinary experiences, Häagen-Dazs is a reputable MVP for ice cream aficionados. So when it came time to revamp their global fleet of delivery trucks, the brand wanted to ensure that it was celebrating both its products and consumers in a way that was truly delightful.
To the experts, Universal Audio has been synonymous with innovative recording sound since the 1950’s. But when the brand decided to extend their offering to the mass market, they needed an expression that could voice the products’ superior capabilities...without being too noisy.
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