All Posts, News, Awards, Press, Insight

Feb 23, 2018
Rutger Thiellier

CBA appoints NY Creative Director Rutger Thiellier

CBA is very excited to announce that it has appointed Rutger Thiellier as New York Creative Director.


Apr 05, 2017
CBA brings Trio to life

CBA designs Häagen-Dazs's latest offering, Trio

CBA has recently redesigned the Häagen-Dazs range for the U.S. market, including one exciting addition. Häagen-Dazs Trio is a completely new product line for the brand that incorporates layers of flavor and crispy chocolate throughout.


Apr 05, 2017
CBA redesigns Häagen-Dazs for the U.S. Market

Häagen-Dazs U.S. redesign

Over the past few years, the ice cream market has changed considerably. Whereas Häagen-Dazs was once the most premium and indulgent brand on the shelves, it was becoming harder to distinguish the brand’s offering from the competition. With this challenge, Häagen-Dazs saw an opportunity to revitalize its iconic brand for the U.S. market, leveraging their incredible history and championing their unparalleled ingredients along the way.


Jul 25, 2016
Global flavor with local flair

Häagen-Dazs hits the streets

Globally renowned for transforming the finest ingredients into extraordinary experiences, Häagen-Dazs is a reputable MVP for ice cream aficionados. So when it came time to revamp their global fleet of delivery trucks, the brand wanted to ensure that it was celebrating both its products and consumers in a way that was truly delightful.


Jun 23, 2016
Three new employees for CBA Retail!

Expanding CBA Retail

Our retail team, managed by Françoise Novel out of our Paris office, has just welcomed 3 bright new leaders to the team, helping to build CBA's brand experience and retail capabilities for our global clients.


Jun 08, 2016
CBA creates a design system for Universal Audio

Helping Universal Audio turn up the volume

To the experts, Universal Audio has been synonymous with innovative recording sound since the 1950’s. But when the brand decided to extend their offering to the mass market, they needed an expression that could voice the products’ superior capabilities...without being too noisy.



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