A Sprint is a fast-paced, collaborative, 4-phase process involving brainstorming, prototyping and consumer testing. CBA has adopted this methodology and applied our agency expertise to enhance and fast-track traditional workflows.
With the right team from your company and from CBA, we will facilitate work sessions to discuss your challenge, map it out, and pinpoint the issue we want to focus on. Various iterative exercises and votes will lead to sketched solutions and a storyboard we are all aligned on. CBA will then develop and test a prototype.
If you need a real-time approach that cuts through bureaucracy and brings solutions through adaptive, rapid prototyping, complete with in-the-moment consumer validation, a Sprint could be the answer:
The Design Sprint, beyond a methodology and a well organized process, is a philosophy. At CBA we have embraced this mindset and applied it to our core expertise: Branding.
We believe the collaboration between agency and client needs to be reinvented. Your business DNA is your brand and every company should be clear on their core fundamentals before planning any action.
Working in sprint mode to focus on the heart of your brand, such as your Brand Platform, and your Brand Properties, is the most effective and collaborative way to build a roadmap for success.