An incredible travel back in time
Strategic definition of the brand platform and creation of a new expression and visual identity for the museum dedicated to the life and legendary work of Charlie Chaplin
INSTITUTIONS - Chaplin's World by Grévin
Among lakes and mountains, the doors of the mythical Manoir de Ban, the family property where the actor lived, are being opened to the public. A unique place that shares an incredible journey through time through a symbiosis of cinematography, multimedia and virtual universes. A sensory immersion into the world of Charlie Chaplin to experience the emotion of encountering one of the most recognized artists of the 20th century, and the celebrities who marked his life.
In order for Chaplin's World by Grévin to become a cultural reference in the leisure market, an identity was developed which not only respects the visual essence of Chaplin's universe, but also ensures immediate global identification.
To do this, a brand was designed to recognise the duality of both the public man and the private man. The vibrant and lively system represents his vast collection of work while capturing the actor’s expressive life, intrinsic attributes - illusion, timelessness, artistic excellence, humor and emotion - celebrating the legacy of the Chaplinian heritage for generations to come.
Charlie Chaplin™© Bubbles Incorporated SA