Globally renowned for transforming the finest ingredients into extraordinary experiences, Häagen-Dazs is a reputable MVP for ice cream aficionados. So when it came time to revamp their global fleet of delivery trucks, the brand wanted to ensure that it was celebrating both its products and consumers in a way that was truly delightful.
To help Häagen-Dazs take its iconic flavor to the streets, CBA imagined an inventive way to transform their delivery trucks. Each fleet showcases local cityscapes within the reflection of an indulgent ice cream scoop, creating special moments of discovery. And by tapping into the nature of cities, where so much is experienced from up above, CBA designed ice cream parlor-style graphics for the top of each truck, creating joyful Häagen-Dazs moments from all perspectives.