A gem of the sea
Modernizing a 100-year old brand
FOOD - La Sirena
La Sirena has been making exceptional canned seafood for over 100 years. While the product hasn't changed a great deal and the company's mission for canning quality seafood never wavered, the marketplace itself had shifted significantly since the company's inception and La Sirena needed a refresh.
To help them modernize their brand, clarify their offering and better stand out on shelf, CBA completed a redesign of La Sirena that is as vibrant and colorful as the sea. The new design includes a refreshed brand identity and new packaging, both of which are at the heart of the brand's revised communications and positioning.