French for innovation
Rebranding a prominent force in France's innovation economy
Launched in 2000, Silicon Sentier was created to support the proliferation of France’s growing innovation ecosystem. After a fruitful introduction to the market, the company decided to pivot its brand to allow room for growth and international visibility.
In partnership with Ogilvy Red and the Silicon Sentier team, CBA imagined a name that could convey this renewed ambition, and a brand universe that would express its power and commitment towards its communities worldwide. NUMA is both simple and active, connecting the digital (« numérique » in French) and human. The logotype is bold and interpretive, symbolizing the open doors of innovation, and the full brand uses bright color to express the vitality and diversity of businesses within its own ecosystem.