Perugina is a classically Italian brand, deeply rooted in Italians' memories and fueled with the vibrant personality of its founder, Luisa Spagnoli, and with the generosity of Umbrian soil. Unfortunately, Perugina's packaging and identity was no longer living up to this legacy.
CBA was tasked with helping to elevate Perugina's brand architecture, packaging and brand identity to better express its uniqueness. A new logotype encompasses the brand's Italian heritage and ties in the city name to evoke a sense of place. Each product within the range has its own personality expressed through shape and pattern: from a generous smattering of cacao powder for the baking range, a rich brushstroke for the creative Tablo range and a golden artistic pattern for gifting. The new design is full of personality and elevates the classic brand to new heights.