Seagate are known for their dependable storage devices and have long been a key player for portable solutions. Understanding that their market is suffering due to the rise and sophistication of cloud storage, they decided to tap into the design savvy community, many of which are freelance or who are part of smaller workforce establishments, and still require plug and play hard-drive solutions due to the large file sizes they work with.
Seagate launched two visually arresting products, with ultra-premium positioning, debuting a new wave of hard-drive sexiness for this crowd.
To unveil these new innovations CBA drew inspiration from the technical precision, craftsmanship and graphite colored materials that expressed their key attributes. At only 7mm thick, the Seagate Seven was the thinnest 500GB portable drive ever made, and the packaging has the device floating, showing a side view to subtly highlight its key features. The Seagate Innov8 external drive boasts a massive 8TB capacity and was designed to express its sheer power. Reminiscent of sports car grills, it is an aggressive piece of beauty. Firmly seated on the surface of the packaging, its power is seen glowing from the back of the device, as if fired up and ready to go. A bespoke type style was created to support the idea of precision and the details of the ‘mm’ after the word seven and the ‘TB’ after the word innovATE instead of the usual TM stamp added to the uniqueness of the device.