THREE PENTAWARDS AND ONE NOMINATION FOR THE NETWORK

Three Pentawards and one nomination for the Network

Bru, a Belgian iconic mineral water brand, reaffirms its personality with a new slimmer and sleeker design. Elegance, practicality and sustainability influenced the structural redesign and the renewed brand identity, to give birth to a pure result. CB’a Belgium partnered with CB’a Paris on this creation.

CB’a Turkey worked on the creation of a gift box for Damak. The design enhances the ingredients of the brand’s legendary recipe and invites consumers to share the product, calling on the chocolate’s sensuality and the pistacchio’s purity in a powerful association. This project was done in partnership with CB'a Paris.

To effectively launch DualSaw at retail, CB’a Brand Engine created a design which leapfrogs the competition. A bold tone of voice, vivid colors on a black background, beauty shots of the blades and an uncluttered information system convey the innovative edge of the brand in a direct manner. The agency also worked on structural enhancements and POS development.

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CBA is part of a global network with offices in San Francisco, New York and around the world.

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