Häagen-Dazs hits the streets

Global flavor with local flair

To help Häagen-Dazs take its iconic flavor to the streets, CBA imagined an inventive way to transform their delivery trucks. Each fleet showcases local cityscapes within the reflection of an indulgent ice cream scoop, creating special moments of discovery. And by tapping into the nature of cities, where so much is experienced from up above, CBA designed ice cream parlor-style graphics for the top of each truck, creating joyful Häagen-Dazs moments from all perspectives.

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