Art Serving Branding

See how art and branding go hand in hand to create revolutionary campaigns and collaborations.

Art packaging allows brands to regain meaning and visibility, as they face a real ecological challenge forcing them to significantly reduce their packaging, which is their primary showcase. These ‘event creating’ campaigns are also an excellent opportunity to re-create desirability and thus strengthen preference in the eyes of nomadic consumers.

making art accessible to all

Thanks to brands that are part of our culture, art has left the museums and entered the street, the shop shelves, our homes, etc. The RATP (the Parisian local train network) chose to wish a Happy New Year 2012 to its customers by posting poems by famous authors in the Parisian metro.

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CBA is part of a global network with offices in San Francisco, New York and around the world.

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