From Batman to Obama: How a Humble Font Found Fame

A closer look at the typeface Gotham.

Without spelling it out, the connection betweenGotham and NYC has always been a strong one.

Gotham was created for GQ magazine who wanted a masculine, new and fresh character.

Photograph by Caroline Spivack/Curbed NY

- Tobias Frere Jones -

Obama's clear and direct message is amplified by the impact of Gotham.

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